International Film Business Academy
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1st Semester
Course Title Overview
Topics in Film Production A step by step analysis of the production process of feature films from the planning to the distribution centered on the producer’s work. This course explores new potentials for film production under historical, cultural and industrial environment of each Asian country and its process of globalization. Fellows will explore the role and related issues of producers in all stages from script development, financing, scheduling and budgeting, casting and talent management, location scouting, cinematography, visual effects, sound design, editing, music, digital intermediate and mastering, distribution and marketing.
Film Industry Seminar 1 Advanced entertainment business is based on film and media “industry”. This course is designed to provide fellows to establish a framework for understanding the dynamics of the film, media and technology industries, and their intersecting points in global film market. Beginning with a systematic overview of key players in relevant sectors, and principles that apply to entertainment industry. Based on their own researches, fellows will present the current environment of film and media business of each Asian country. The ultimate goal of this course is to become fully aware of fundamental tools for producers working across and beyond Asia, and to broaden potentials for international coproduction in Asia.
Film Genres Film genres provide a framework through which many viewers around the world consume and interact with cinema. As producers of films, it is important to understand the nature of this dynamic, and so we will explore the idea of genre from a wide variety of perspectives, ranging from Aristotle to thinkers of the present day. Through analysis of various genres, we will explore diverse ways of reading films to give fellows a wider perspective on the complexities of meaning that exist within every film.
Film & Psychology A basic understanding about psychology can be a useful tool for film producers as they navigate the filmmaking process. This course will adopt a mix-and-match approach, examining different topics in the field of psychology relating to human behavior, the unconscious, perception, social interaction, psychoanalysis, etc. Together, we will explore how this knowledge might relate to the creative process, storytelling, and the creation of complex characters -- and more generally how fellows can put this knowledge to use in becoming more effective producers.
Film Financing This course will provide an advanced understanding of film financing by focusing on the business practices in Hollywood and Korean motion picture industry both mainstream and independent. The course will investigate the various ways producers nurture relationships with potential financing partners, raise and budget capital, manage revenue sharing, and keep good balance between securing their rights and maximizing their films’ market performances. Especially, through cases of successful independent films, fellows will be able to put the knowledge to use in becoming more effective creative producers. Fellows are also strongly encouraged to share information and knowledge on financing models found in their own nations.
Film Marketing & Distribution Throughout this course, fellows will garner an overarching understanding of the concepts that drive movie marketing and distribution by focusing on numerous business decisions with the goal of developing a competitive advantage for a film’s theatrical life and beyond. The course will explore concepts, processes and diverse strategic approaches including or transmedia storytelling applied in marketing and distributing a wide range of movies especially through today’s digital environments. Fellows are also strongly encouraged to share information and knowledge on related business practices discovered in their own countries.
Storytelling & Script Development This course will explore the role of the Creative Producer in the art and craft and, ultimately, the business of developing screenplays. Through interactive exercises and experiential learning it will take you on an journey from the embryonic early days of ideas creation to choosing the right person to write subtitles – the final script for your international audience. Based on assigned readings and discussion, fellows will broaden their understanding of the major components of effective storytelling and enhance their critical ability to determine the fundamental principles of a great script. Topics covered will include techniques for analyzing classical screenplay structure, conflict, characterization, dialogue, and how to examine their own work and the work of others as a producer, e.g. the differences in writing script reports for writers and executive producers. We will also discuss the business side of screenwriting, such as: writer’s contracts; optioning and adapting books; applying for development funding; writing a producers’ treatment; working with writers, directors and sales agents etc. In addition all fellows will have the opportunity for individual mentoring sessions based on their own project in development.
Project Development Workshop 1 This course provides an intensive hands-on training for fellows willing to produce their own fiction feature film projects. On one designated day each week, fellows divided into four groups are required to inform each other of their early stage project ideas and share feedback under the guidance of one designated faculty member per group. Throughout the remaining course, each fellow is to turn one selected idea into a pitchable story with development notes made by the fellows themselves or by their partners working in their own countries, referring to constructive feedback from the faculty members and from the colleagues either through group discussions or through man-to-man mentoring. Step by step, each fellow will be given a step-by-step tailored guidance in developing the subject, narrative, the visual style, and marketability of his or her project. The desired outcome of this course is to create at least a solid treatment or a step-outline by the end of the semester.
2nd Semester
Course Title Overview
Topic in Art Cinema This course is structured around niche films that are differentiated from mainstream commercial movies. Fellows will come to understand key concepts and historical frameworks for analyzing arthouse films (including experimental films) by comparing their narrative strategies and alternative aesthetics with those of conventional cinema. Secondly, this course will provide essential aspects of non-fiction films, through discussions on documentary modes, documentary film producing and market. The ultimate goal of this course is to broaden fellows’ knowledge on different landscapes of art cinema and its future potentials for producers in different Asian countries.
Media & Technology With the development of science and technology, we will examine the latest trends in film production and evolving theatrical environment. We analyze the effects of the latest technologies in visual effects, cinematography and advanced audio technology on film production. This course will also examine techniques and applications of virtual reality (VR) and augmented reality (AR) technologies to visual contents. Fellows will also study the development of theater screening technology: 3D, 4D, and Screen X, as well as the use of film technology in cost input and profit making.
Asian Film History This course is designed to provide a general overview of the historical development of cinema in various countries throughout Asia. We will learn about influential filmmakers, ideas and film movements from both major film-producing nations and also comparatively overlooked national cinemas. Fellows will also be encouraged to share their thoughts and knowledge about their own countries' film industries. The overarching goal of this course is not so much to examine a list of the most famous films, but to gain a deeper appreciation of the ways in which film form and style has been constantly evolving in Asia over the past century and more.
Film Law & Policy This course will provide a general overview of the various laws, regulations and policies that affect filmmaking in Asia. We will explore the complexities of copyright law, including variations on the law that exist in different countries. Significant time will also be devoted to the various sorts of contracts that producers need to be familiar with while shooting both local productions and international co-productions. Other topics to be covered include music clearance, trademarks, fair use, moral rights, establishing a film company, etc.
Film Production Case Studies This course will explore diverse cases of a wide range of existing films to apply and understanding the impact that emerging versus traditional platforms/strategies have on the production, distribution and marketing of films. Using actual case studies to provide a practical exploration of the key business strategies producers need to apply in the film production and beyond, the course will help fellows break down the elements of affecting the relationship between distribution, marketing and box office returns. Plus, through successful overseas distribution cases of chosen films, fellows will be encouraged to put the knowledge to use in expanding the target markets of their own projects and in increasing their sustainability.
Film Industry Seminar 2 This course will explore diverse cases of a wide range of existing films to understand the impact that emerging versus traditional platforms/strategies have on the production, distribution and marketing of films. Based on their own researches during the summer vacation, fellows will present the current marketing and distribution environment of film and media business of each country. Through the fellows’ case studies, the class will provide an in-depth insight into the nature of the entire film marketing procedures by illustrating the concepts and perceptions acquired in the previous semester. Another goal of this course is to complete each participant’s graduation thesis for this year’s AFiS Industry Reports through one-on-one guidance with the lecturer.
Communication Strategies This course will train the strategies that are required for producers to communicate effectively in writing to get their projects sold or financed. The class deals with techniques to produce optimized information, especially such as well-structured loglines, synopses, and treatments, to get the attention of each recipient including those in charge of film grants, film lab/festival programmers, investors, or agents. Fellows will have the chance to review various effective skill-sets and to select the ideal strategies for themselves based on the feedback from peer producers through group activities in class.
Project Development Workshop 2 Prior to the beginning of the second semester’s workshop, each fellow is required to further develop treatment or script drafts for his or her project during the summer vacation. This second workshop focuses on a combination of continuous mentoring on script (treatment) revision, production plans, proposal material, pitching skills and financing and distribution strategies for the purpose of lifting up each project’s potential in terms of marketability. The faculty members will provide multifaceted assistance in the development of each fellow’s project aimed at solidifying networking and presentation opportunities at an international level. The course culminates in having the chance to pitch each fellow’s fully developed film project to prospective international co-producers and financiers during the Link of Cine-Asia and the Busan International Film Festival.